Tuesday, May 04, 2004

Learning to Speak to Today's Young Adults

An investor group headed by former Vice President Al Gore (news - web sites) launched a cable news network for young adults Tuesday by buying Newsworld International from Vivendi Universal Entertainment for an undisclosed sum.

Newsworld International is a 24-hour channel broadcasting international news produced by the Canadian Broadcasting Corp. that now has about 14 million North American households, according to the Vivendi Web site.

Gore said the network will be "an independent voice in this industry" with a primary target audience of people between 18 and 34 "who want to learn about the world in a voice they recognize and a view they recognize as their own."

No comments: